Objective | To research five dead, dying or defunct brands Then select one potential brand and investigate a brand history, a new mission statement, audiences, and brand visualizations. To explore a new brand identity through logo sketches and deliver a final logo. Then define the brand uniformity such as a logo anatomy, logo variations, types, and colors. To gather brand strategy, brand identity, and brand standardization through three ordered books. Last, explore and deliver brand expressions through a website.
Design Goal | Hummer project aimed to rebrand the original Hummer and created a new vision. The original Hummer was a brand of trucks and SUVs, which provided a feeling of power, strength, and toughness. The rebranding Hummer holds these unique points to create a new look through a brand visual standardization and brand expressions.